We were surprised and excited when we realised Johnnie Walker had never done a classic ‘high-low’ collaboration before. We loved the idea of a ‘Luxe meets Street’ collaborative approach and, luckily, the client did too.
The man we wanted to help us was LA-based Tristan Eaton, one of the world’s most progressive street artists. Tristan’s endeavours in taking art to troubled or impoverished neighbourhoods, in an effort to bring positivity and hope to those who live there, chime perfectly with Johnnie Walker’s wider brand purpose of championing human progress.
He proved to be a perfect choice. Tristan applied his magic touch to a beautiful, playful and iconic gift packs that further embellished the brand’s wider ‘Keep Walking’ story of progress.
The result? The brand’s most daring limited-edition gift packs to date.
Reality comes to life.
It was great to collaborate with the Architectures on both the CGI and technical drawings for the luxury developments, getting to see the expectations of design turned into reality is always our favourite part of the development process.